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Awesome Tour of Sydney launches in style, despite English rain
Saturday saw 1000heads’ launch event for Tourism New South Wales‘ Awesome Tour of Sydney kick off at the King’s Arms in Wandsworth. We’ve set 12 outspoken individuals with a range of interests in...
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Why WOM kicks viral's ass
OK, so maybe I was in a rather combative mood this week when I was asked to be one of the presenters at travel industry group CIMTIG‘s debate ‘Viral Marketing: The Good, The Bad and The Ugly’. © Adam...
View ArticleThe word of mouth industry
As we’re celebrating the industry in this, our first week of birthday fun, we thought we’d better talk a bit about our view of said industry. Word of mouth is an approach that crosses disciplinary...
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